Bill Rice

Bill Rice is a 30+ year veteran of the mortgage lending and real estate financing industry. As Founder and CRO of Kaleidico, a B2B marketing agency specializing in mortgage and real estate, and Founder/President of My Perfect Leads, LLC, Bill brings deep operational expertise to investor financing strategy. He has helped hundreds of real estate investors navigate DSCR loans, fix & flip financing, bridge loans, and portfolio scaling strategies. Bill writes from direct experience originating, structuring, and advising on investment property loans across every major product type.